星洲日報廣告 & 光明日報廣告 SIN CHEW ADVERTISEMENT & GUANG MING ADVERTISEMENT
SIN CHEW ADVERTISEMENT
Advertisement in daily newspaper is one of the most efficient advertising tools in Malaysia. It is the best method for enterprise businessman to develop or to explore their products or services to the public.
As a Malaysia’s first mainstream daily newspapers, Sin Chew Daily ranks to be the first of its circulation (465894 per day) among other Chinese papers. With its circulation all over the country, Sinchew daily has its own local section in every state which allowed the most cost- effective and most targeted advertising promotion in the state.
Today, more than 1.18 million Malaysians read Sin Chew Daily, making it not only the largest circulating Chinese newspaper in Southeast Asia, but the top of its readership among Chinese popularity in the mainland of Malaysia. It is beneficial to the advertisers of Sinchew that 70% of Sinchew’s reader has the most purchasing power among the group. Therefore, Sinchew Daily is said to be the most effective advertising tools which can guarantee the highest number in return on investment.
GUANG MING ADVERTISEMENT
Guang Ming daily has its first circulation in Northern part of Malaysia. It ranks the third place of Chinese papers in Malaysia.
The joint advertisement package of Sinchew Daily and Guang Ming Daily is the most comprehensive advertising strategy to Chinese readers, reasons are:
1) There are 2,000,000 of readership in Malaysia which comprises of lower- middle class. Effectiveness of the joint advertising promotion can have the most comprehensive coverage to different group of readers.
2) The joint advertising package of Sinchew daily and Guang Ming daily offers the preferential advertising rate to advertisers which help them achieve the efficient ways of advertising promotion with fewer budgets on advertising fees.