關於星洲日報與光明日報

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【星洲日报】(SIN CHEW DAILY) 《星洲日报》发行量约29万余份,是马来西亚发行量最大的日报,发行范围遍布全马。社长为常青集团主席张晓卿,总编辑为许春。编辑方针为“正义至上、情在人间”的基本理念。《星洲日报》地方版包括《大都会》、《大霹雳》、《大北马》、《大柔佛》、《花城》、《古城》和《东海岸》等它也为儿童读者出版《小星星》、《星星》和《学海》等周刊。《星洲日报》是全马第一家在互联网上设立完整网站的报社,即《星洲互动》网站(http://www.sinchew-i.com/)。   【光明日报】(GUANG MING RIBAO SDN.BH
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報章廣告,有哪些好處?

1、市场覆盖范围。广告主可以通过报纸以很低的成本触及各种地方或区域市场,有独特偏好的群体、种族或是民族团体。 2、选择性购物。消费者可以利用报纸来有选择性的购物,因此,它对有明显竞争优势产品的广告主来说是非常有利的。 3、积极的消费者态度。一般的读者认为,报纸包括其广告,是及时和可信的信息来源。特别是因为消费者能够根据自己的需要选择什么时候读报,怎么读报,所以他们对待报纸广告的态度是相对积极的。 4、灵活性。报纸有地理上的灵活性:广告主可以选择在某些市场做广告,在某些市场不做。报纸还有制作上的灵活性:可变的广告格式,彩色广告,自由式插入广告,地区差别定价,样品展示
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